Development Process

Our development process

1. we first want to find out what does and doesn’t work about it. If you have not already, we setup website tracking software on your website and review the data to come up with improvements to implement on the next version of your website.

2. Business analysis

We gain an understanding about your sales process and ideal customers so that we can do a better job of communicating your value proposition to your website visitors. It also helps us prioritize content in a way that will help customers decide whether you’re the right company for them.

3. Information architecture and user interface planning

Your content and pages are organized in a way that makes your website easy to use. “Wireframes”, like a blueprint for your website, are created to put ideas down on paper before heading into the design of the website.

4. Creative strategy and interface design

Depending on the message we wish to convey through the design of your website, we will conduct a creative study that will give us a framework for the design of the website. The design of the website will take place in Photoshop by a designer trained in effective interface design techniques. Our designers have undergone hours of training in persuasive design

.5. Front-end coding

We use the latest front-end coding standards while ensuring that our websites are compatible with mobile devices and are search engine-friendly. We’ve been creating a growing number of responsive design websites as mobile integration has become increasingly important to business objectives.

6. Back-end CMS development

Depending on your needs, we will either customize an off-the-shelf content management system such as WordPress (basic content website) or Magento (e-commerce) or use our in-house, custom-developed CMS, called WebModulite. You will be trained in how to use the CMS.

7. Quality assurance

Our coding undergoes rigorous stress tests including potential exploits, workload balancing, and compatibility.

8. Future improvements and online marketing

There will always be elements of your website that can be further tested and improved upon. For example, should you feature your top client logos on your homepage, or instead highlight your client testimonials? Which will do better? We like conducting tests to find out and further improve your website as time goes on. After the website has launched our online marketing team will execute a long term strategy that will bring you qualified customers at a high return on investment.

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