Cross-posted from the Google Security Blog
Security has always been critical to the web, but challenges involved in site migration have inhibited HTTPS adoption for several years. In the interest of a safer web for all, at Google we’ve worked alongside many others across the online ecosystem to better understand and address these challenges, resulting in real change. A web with ubiquitous HTTPS is not the distant future. It’s happening now, with secure browsing becoming standard for users of Chrome.
Today, we’re adding a new section to the HTTPS Report Card in our Transparency Report that includes data about how HTTPS usage has been increasing over time. More than half of pages loaded and two-thirds of total time spent by Chrome desktop users occur via HTTPS, and we expect these metrics to continue their strong upward trajectory.
Percentage of pages loaded over HTTPS in Chrome
As the remainder of the web transitions to HTTPS, we’ll continue working to ensure that migrating to HTTPS is a no-brainer, providing business benefit beyond increased security. HTTPS currently enables the best performance
the web offers and powerful features that benefit
site conversions, including both new features such as service workers
for offline support and web push notifications
, and existing features such as credit card autofill
and the HTML5 geolocation API
that are too powerful to be used
over non-secure HTTP. As with all major site migrations, there are certain steps webmasters should take to ensure that search ranking transitions are smooth when moving to HTTPS. To help with this, we’ve posted two FAQs
to help sites transition correctly, and will continue to improve our web fundamentals guidance
We’ve seen many sites successfully transition with negligible effect on their search ranking and traffic. Brian Wood, Director of Marketing SEO at Wayfair, a large retail site, commented: “We were able to migrate Wayfair.com to HTTPS with no meaningful impact to Google rankings or Google organic search traffic. We are very pleased to say that all Wayfair sites are now fully HTTPS.” CNET, a large tech news site, had a similar experience: “We successfully completed our move of CNET.com to HTTPS last month,” said John Sherwood, Vice President of Engineering & Technology at CNET. “Since then, there has been no change in our Google rankings or Google organic search traffic.”
Webmasters that include ads on their sites also should carefully monitor ad performance and revenue during large site migrations. The portion of Google ad traffic served over HTTPS has increased dramatically
over the past 3 years. All ads that come from any Google source always support HTTPS, including AdWords, AdSense, or DoubleClick Ad Exchange; ads sold directly, such as those through DoubleClick for Publishers, still need to be designed to be HTTPS-friendly. This means there will be no change to the Google-sourced ads that appear on a site after migrating to HTTPS. Many publishing partners have seen this in practice after a successful HTTPS transition. Jason Tollestrup, Director of Programmatic Advertising for the Washington Post
, “saw no material impact to AdX revenue with the transition to SSL.”
As migrating to HTTPS becomes even easier, we’ll continue
working towards a web that’s secure by default. Don’t hesitate to start planning your HTTPS migration today!
Different medicaments available from the Web to why to waste day and visit dispensary if you can easy get Viagra sit at home. All discount drugs save money, but some online drugstores offer better deals than others. Viagra is for the treatment of erectile dysfunction and similar states when erection is of low quality. A lot of customers view about “when does viagra go off patent“. Possibly you know about “when does viagra go generic“. Varied pharmacies describe it as “100mg viagra“. Perhaps you already heard something about it. Also known as erectile malfunction is defined as the inability to attain an erection suitable for intercourse. Internet is a ideal way to find a doctor in your area who treats such soundness conditions.